Most companies track coverage. Very few track if the coverage worked. Impressions, reach, share of voice, media mentions are some of the metrics in monthly and quarterly PR reports.

The question I always ask is: did your key messages make it into the coverage?

Kiely PR and Content has released a whitepaper, "Putting Your Expertise Front and Centre: The GEO and AEO Approach to PR," revealing how businesses can position themselves to be cited by AI-powered search tools.