Coverage that builds trust and wins business.
EARNED MEDIA AND DIGITAL PR
Earned media and digital PR for purpose-driven organisations. We put your experts in the outlets your buyers, partners and policymakers read, and the sources AI tools trust.
WHAT WE DO
Everything you need to earn coverage
Media relations
Strategic pitching to national, trade and international journalists who cover your sector.
Thought leadership
Opinion pieces, expert commentary and bylines that put your leaders at the centre of the conversation.
Press releases and news
Announcements and launches written the way journalists want to receive them.
Podcasts and creators
Guest spots on the podcasts, newsletters and creator channels your audience follows.
Digital PR
Data-led stories and online coverage that earn quality links and lift search visibility.
Crisis and issues
Clear, calm support when a difficult story breaks, from holding lines to spokesperson briefings.
HOW IT WORKS
A clear process, every quarter
01
Listen
We learn your goals, your audience and the stories only you can tell.
02
Plan
A quarterly plan of target outlets, story angles and spokespeople.
03
Pitch
Tailored pitches, briefing notes and interview support for every opportunity.
04
Measure
Reporting on coverage quality, messaging pull-through and AI visibility.
WHY IT MATTERS
Why earned media matters more than ever
Trusted by buyers
Independent coverage carries a credibility that advertising cannot buy.
Trusted by AI
Muck Rack research found that 82% of links cited by AI tools come from earned media.
A journalist’s instinct
Gerard spent years as a national business reporter. He knows what makes a story land.
Senior support
You work directly with a senior partner, never a junior account team.
Frequently asked questions
-
Earned media is coverage you don’t pay for, such as news articles, interviews and expert commentary. You earn it because a journalist or editor chooses to feature you.
-
Digital PR focuses on online coverage that also builds quality links and search visibility. It uses data-led stories and online outlets alongside print and broadcast.
-
Yes. AI tools like ChatGPT and Perplexity rely heavily on trusted third-party sources. Muck Rack research found that 82% of links cited by AI tools come from earned media.
-
No reputable PR firm can guarantee earned coverage, because editors decide what runs. We focus on strong stories, the right journalists and careful preparation.
-
We report each quarter on coverage quality, messaging pull-through, share of voice and AI visibility.
GET STARTED
Ready to earn the coverage you deserve?
Book a free 30-minute consultation to talk through your goals and your story.