Know exactly where your name comes up, and what it is doing for you.
Most monitoring tools tell you that you were mentioned. Very few tell you whether the mention was any good. Kiely PR tracks coverage across every channel that matters and reports on what it actually means for your business.
What we monitor
Print: Global, National and regional newspapers, trade press and specialist B2B titles worldwide with breakdown reports for Ireland, the UK and the US. We track your organisation, your executives, your competitors and the issues that shape your market.
Online: News sites, industry publications, newsletters, blogs and forums. We also watch syndication, so you know when a single piece of coverage travels and where it ends up.
Broadcast: News sites, industry publications, newsletters, blogs and forums. We also watch syndication, so you know when a single piece of coverage travels and where it ends up.
Podcasts: Podcasts have become one of the most influential channels in B2B, and one of the least monitored. Conversations that shape buyer opinion happen in audio and never appear in a standard media report. We track the shows that matter in your category and flag mentions of your brand, your people and your competitors.
AI and Generative Search: We track how your organisation is described in generative search, which sources those answers draw on, and how that picture shifts over time. Very few consultancies offer this yet. It is quickly becoming the first impression a buyer forms.
How it works
We start with a short scoping session. We agree the brand terms, executive names, competitors, product lines and market issues worth watching. We also agree your key messages, which is the part most monitoring skips.
Coverage is gathered daily across all channels. Nothing is left to a single automated feed. Human review sits over the top of the technology, so noise gets filtered out before it reaches you.
Every significant piece is read and assessed. We look at reach, tone, prominence, spokesperson visibility and, above all, message pull-through. Did the words you want associated with your business actually make it into print, on air or into the answer?
You get a clear report at the cadence you choose. Weekly, monthly or quarterly. Plus immediate alerts on anything urgent, positive or otherwise.
-
Impressions and clip counts are easy to produce and hard to act on. Kiely PR reports on messaging pull-through instead, which measures how much of your intended message survives the journey into published coverage.
It is a simple idea with real consequences. If your key message appears in two out of every ten pieces, your media strategy needs work. If it appears in eight, you can defend your PR budget in any boardroom.
Over time this gives you a trendline you can act on. It shows which spokespeople land the message, which titles carry it and which topics keep pulling the conversation somewhere you did not intend. -
Kiely PR is a fractional consultancy, which means you get more than 20 years of PR, communications and journalism experience applied directly to your account.
-
Knowing how newsrooms work changes how you read coverage. We can tell the difference between a favourable article and one that quietly sets you up for a harder follow up.
-
Traditional monitoring stops at published media. Buyers do not. They ask an AI assistant, they scan a newsletter, they listen to a podcast on the commute. Our monitoring follows them.
-
We work with whatever tooling suits your budget and needs. The value sits in the analysis, not in a licence you cannot exit.