Media training from someone who has sat on the other side of the interview.
MEDIA TRAINING
One signature masterclass that prepares your spokespeople for any interview. Live, online and built around practice.
WHAT WE COVER
What your team will learn
Inside the newsroom
What journalists need, what makes news and why you are always on the record.
Your message
Linking every answer to your objectives, mission and values, with human stories that serve your mission.
Preparation
Working from the journalist’s topic, themes and questions. Knowing your sector news and what to say or hold.
Nerves and live practice
Practical ways to turn nerves into confidence, then a recorded mock interview with playback and feedback.
Formats and ethics
Print, online, radio, TV, podcasts and sponsored content. Why you never ask a journalist for approval.
Tough questions
Answering the question asked, staying on message and coming back with the facts when you need to.
HOW IT WORKS
From first call to your next interview
01
Plan
We agree your goals, your spokespeople and the media opportunities you want to pursue.
02
Prepare
Each person shares their experience and level, and we tailor the scenarios to your organisation.
03
Practise
A three-hour live online masterclass with polls, breakouts and recorded mock interviews.
04
Follow up
You receive your recordings, written feedback and a briefing pack to use before every interview.
WHY KIELY PR
Training from the other side of the interview
A journalist’s view
Gerard spent years as a national business reporter at the Business Post. He knows what makes a journalist lean in.
Senior eyes on every session
Every masterclass is designed and delivered by Gerard personally, drawing on 20 years in PR, communications and journalism.
Built on real opportunities
We work with the interviews your people want to land, not generic scripts.
Ready for the AI era
Clear, quotable answers shape how your organisation appears in coverage and in AI answers.
GET STARTED
Ready to put your best voice forward?
Book a free 30-minute consultation to talk through your team and your next media opportunity.