Putting Your Expertise Front and Centre: The GEO and AEO Approach to PR

Written By Gerard Kiely

37% of consumers now start their searches with AI tools rather than Google—and if your business isn't optimised for these platforms, you're missing out on a massive shift in how customers find solutions.

The digital landscape has shifted dramatically. Search is no longer simply about ranking on the first ten blue links—it's about being the answer before the click even happens.

This is the era of Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), where authoritative sources not only inform the public and potential customers but also become what AI systems cite directly.

Breaking Down Geographic Barriers

For UK and Irish businesses, this shift is particularly transformative. The whitepaper reveals how GEO and AEO strategies dissolve traditional regional barriers, allowing a Dublin-based SaaS company or Manchester construction firm to compete globally on expertise rather than market size or physical presence.

“When an AI tool answers a question, it doesn't prioritise based on the user's location—it prioritises based on authority and relevance,” the report explains.

Strategic PR Meets AI-Powered Search

The whitepaper outlines how traditional and digital PR tactics—earned media, thought leadership, original research, digital newsrooms, and industry recognition—are what generative and answer engines prioritise when determining which sources to cite.

Key strategies covered include:

  • Building digital newsrooms that serve as authority hubs

  • Creating original research and proprietary data

  • Securing strategic earned media placements

  • Developing thought leadership content

  • Securing speaking engagements and award recognition

Who Should Read This?

  • UK and Irish businesses seeking global visibility

  • Marketing and communications professionals adapting to AI-driven search

  • B2B companies of all sizes looking to expand internationally

  • Business leaders planning their PR and digital strategy

  • Product communications teams

The complete whitepaper provides insights into:

  • Understanding GEO and AEO strategies

  • How PR creates the digital footprint AI systems trust

  • Practical tactics for asserting your expertise

  • Case studies from fintech and construction sectors

  • Measurement and optimisation frameworks

Complete this simple form to receive a PDF copy of the report by email.

Gerard Kiely
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